EC 11-1-115 • 30 September 2022 98
UNCLASSIFIED
technologies and methods (emails, town halls, video messages, etc.) for
internal information distribution.
o Disaster, Contingency and Crisis Communication: Anticipate issues and
scenarios and develop integrated, timely communication messages and
action plans. Project and program managers will apprise the PAO when
issues arise that can or will reflect negatively on the organization. Managers
and technical personnel will assist public affairs in developing communication
strategies, responses to query, and fact sheets, and will assist as subject
matter experts in interviews with news media as appropriate to address the
issues.
o Media Relations PMs and PAOs will foster open, proactive relations with
public and media organizations and create an aggressive, ongoing
communication program focused on telling the USACE story. Public Affairs,
with the support of the project manager and project delivery team, will
develop and provide themes, talking points and response to query on
important issues or events. Leaders, PMs, and PAOs will look for
opportunities to host media events, open houses, tours, etc., of USACE
projects. MSC and district personnel will emphasize coordinated
USACE/district themes and messages when providing interviews,
presentations, briefings and posting to social media sites. District leaders,
PMs and technical experts will be media trained and prepared to handle
media requirements as coordinated by public affairs. PAO will provide training
and guidance; training should be refreshed at least every three years. PMs
and PAOs will capitalize on opportunities to communicate to key audiences
with district information and coordinated USACE messages. National-level
media engagements must be reported through MSC PAO to HQ USACE PAO
to ensure proper reporting to USACE leadership and U.S Army Office of the
Chief of Public affairs (OCPA).
o Outreach and Branding Programs: Tell the USACE story to the general public
in the places we meet them most often — meetings with partners and
stakeholders, community events, project sites, public meetings, social media
venues, etc. Educate them about engineering challenges and the nation’s
needs. Talk (and listen) to more people, in more ways, more often, using real
examples of how the USACE has solved problems and changed. MSCs and
districts will identify relationships that are important to Military Programs.
Program and project managers will ensure those target relationships and
strategies for maintaining them are identified in Program /Project
Management Plans. Audiences include Governmental Audiences: district
employees; Department of Defense and agencies; congressional
representatives; congressional staff, federal agencies; state and local
officials/agencies; district/USACE retirees; Non-Governmental Audiences:
Future USACE employees; partners and stakeholders; industry(user groups);
national and international publics; environmental groups; academia and
students; influencers; business (contractors); news media (local, regional,
national and trade). PMs and PAOs will ensure products provided to